Editorial intelligence that never sleeps
Publish with purpose.
A home for brand publications, magazines, and blogs — with an AI editorial strategist that develops story leads from your data and the wider world, then helps shape, write, design and distribute stories your audience will love.
Serial is built on Shorthand.
The editor trusted by iconic brands like these.
This is the golden age of brand publishing.
Built on a decade of digital publishing experience.
Arsenal F.C. / Player profile
Arsenal F.C. / Player profile
Amazon / Feature story
Amazon / Feature story
Manchester City F.C. / Digital magazine
Manchester City F.C. / Digital magazine
World Vision / Spring magazine
World Vision / Spring magazine
Walk Magazine / Winter edition
Walk Magazine / Winter edition
U.S. Department of State / Explainer
U.S. Department of State / Explainer
Serial helps your team decide what to publish next, turn rough ideas into stronger plans, and refine the work — from structure and tone to headlines, visuals, and design.
Intelligent support for teams who want to move faster without sacrificing their craft.
Expressive section types, designed for craft.
Each section type has its own behaviour — and they’re designed to work together.
Title
Title
Reveal
Reveal
Grid
Grid
Chart
Chart
Text
Text
Scrollpoints
Scrollpoints
Scrollmation
Scrollmation
Gallery
Gallery
Text Over Media
Text Over Media
Fine-grained control, so nothing feels unfinished.
All the essentials, carefully considered.
Media library
Media library
Rich media embeds
Rich media embeds
Tables
Tables
Charts
Charts
Shaped media
Shaped media
Buttons
Buttons
Standard text formatting
Standard text formatting
Foreground animations
Foreground animations
Developer tools
Developer tools
Resizable multi-column layouts
Resizable multi-column layouts
Block and pull quotes
Block and pull quotes
Annotations & footnotes
Annotations & footnotes