Editorial intelligence that never sleeps
Publish with purpose.
A home for brand publications, magazines, and blogs — with an AI editorial strategist that develops story leads from your data and the wider world, then helps shape, write, design and distribute stories your audience will love.
SERIAL IS BUILT ON SHORTHAND.
The editor trusted by iconic brands like these.
This is the golden age of brand publishing.
Built on a decade of digital publishing experience.
Arsenal F.C. / Player profile
Arsenal F.C. / Player profile
Amazon / Feature story
Amazon / Feature story
Manchester City F.C. / Digital magazine
Manchester City F.C. / Digital magazine
World Vision / Spring magazine
World Vision / Spring magazine
Walk Magazine / Winter edition
Walk Magazine / Winter edition
U.S. Department of State / Explainer
U.S. Department of State / Explainer
How it works
From a name to a live publication in one sitting.
01
Name it
Type a name and watch your masthead take shape beside you — logo, standfirst and web address, typeset as you write. Serial can read your website and offer your own logo back to you.
02
Brand it
One brand kit sets the type, colour and navigation for the whole publication. Every post and page follows it — change the kit once and everything published follows.
03
Publish
Your publication goes live on your own subdomain — or a custom domain — with a home page, collections and search already in place. Publishing a post is one click, with a live URL and share links waiting at the end.
Serial helps your team decide what to publish next, turn rough ideas into stronger plans, and refine the work — from structure and tone to headlines, visuals, and design. It works through the draft with you — it doesn't write your publication for you.
Intelligent support for teams who want to move faster without sacrificing their craft.
Expressive section types, designed for craft.
Each section type has its own behaviour — and they’re designed to work together.
Title
Title
Reveal
Reveal
Grid
Grid
Chart
Chart
Text
Text
Scrollpoints
Scrollpoints
Scrollmation
Scrollmation
Gallery
Gallery
Text Over Media
Text Over Media
Fine-grained control, so nothing feels unfinished.
All the essentials, carefully considered.
Media library
Charts
Standard text formatting
Resizable multi-column layouts
Rich media embeds
Shaped media
Foreground animations
Block and pull quotes
Tables
Buttons
Developer tools
Annotations & footnotes
Everything a small editorial team needs. Nothing it doesn't.
Serial is built on the same editor the world's biggest newsrooms use for their feature stories — with the publication layer they've always had to build themselves.
Posts, pages and collections
Write posts, organise them into collections — issues, categories, series — and add the fixed pages a publication needs. Navigation keeps itself up to date.
The Shorthand editor
Scroll-driven sections, image reveals, video backgrounds — the complete visual storytelling toolkit, in every post.
One brand kit
Fonts, colours, logo and navigation defined once, applied everywhere. Posts can't drift off-brand, because the brand lives above them.
Your own domain
Start on a free subdomain and move to your own domain when you're ready. Search and related posts are built in and update themselves.
A writing partner
Turn an idea into a structured first draft, then develop, refine and reshape it.
Reader analytics
What's being read, where readers are, and how each post is doing over time — scoped to your publication.
Already publishing with Serial.
She Codes Australia
Coding education for women, publishing on their own site.
RELX
Global information & analytics group — the Perspectives editorial hub.
Asked and answered.
Do I need a designer or a developer?
No. The brand kit handles type, colour and layout for the whole publication, and every post is built in the visual editor. If you can write, you can publish.
Can I use my own domain?
Yes. Every publication starts on a free subdomain, and you can connect a custom domain from your publication settings whenever you're ready.
How is this different from a blog platform?
The editor. Every post can use the full Shorthand storytelling toolkit — scroll-driven sections, media-rich layouts — not a single text column. And the publication itself stays coherent, because one brand kit governs everything.
Is my content locked in?
No. Your posts are yours. You can unpublish at any time, and your publication lives on your domain, not ours.